26th June – 10th July
The fourth annual UNITY Cup in 2010 has continued to expand upon the success of previous competitions and to engage a larger number of communities and organisations. A separate women’s competition was hosted alongside the men’s for the first time, a feature that continued in following year overwhelming positive feedback.
The England 2018 World Cup Bid and London United sponsored the 5-event, London-wide tournament, which saw over 75 teams compete in the qualifying stages, with 30 returning to take part in the finals. 15 teams rep resented social or corporate organisations, charities, or civil service departments, with the remainder representing over 100 nationalities and a spectrum of the capital’s ethnic and cultural communities.
Charities and organisations taking part included Kids Company, My Generation, Chatham House, British Transport Police, the Prime Minister’s Global Fellowship, Street League, Westminster Academy, to mention a few.
As with the first UNITY Cup London in 2007, Nancy Dell’Olio kicked off the event with LGB (knows as Lixus the previous year) retained the title and Haringey Borough Women’s FC won the inaugural women’s tournament.
There was extensive media coverage with BBC Arabic producing a report and news items as well as live studio interviews with FC Unity’s Founder Yamam Nabeel, as well as coverage by Fayhaa, Al Forat.
Prior to the tournament FC Unity’s Young Leaders organised a lecture titled “British Identity in the 21st Century” by Dr. Ruth Adams of King’s College London at London’s Dragon Hall attended by young Londoners.